You're Not Running the Show Anymore

[Brett LaDove]

Could you imagine if, on any page of your website, people could write whatever they wanted for anyone else to see? Of course, a variety of social media vehicles already allows any individual to comment on anything they want, and share it with whomever they want; but generally, their audience has been confined to people in their own social network, or to someone searching on the topic.

With the newly introduced Google Sidewiki, now anyone can (effectively) write right on your site. This gives consumers a whole new level of power and influence over your brand. Are you ready for this?

If you didn't think taking good care of your customers was important, here's one more reason....you're not running the show anymore.