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Customer Experience Optimization

Latest Activity

A blog post by Lynn Hunsaker was featured
Why do sales and service representatives feel compelled to tell customers how to answer a survey? Does the company want to know what the customers really think, or is the company trying to build positive publicity by claiming superior ratings? Th...
yesterday
Marketing Wins Clout by Driving Customer Experience Management http://www.blogtalkradio.com/customerexperience
November 17
Lynn Hunsaker added a blog post
Why do sales and service representatives feel compelled to tell customers how to answer a survey? Does the company want to know what the customers really think, or is the company trying to build positive publicity by claiming superior ratings? Th...
November 17
Customer Experience Management Beyond CRM & Touchpoints - recorded 14-minute webcast http://www.clearaction.biz/crm_touchpoints_webcast.html
November 11
Lynn Hunsaker is October Author of the Month at http://www.CustomerThink.com
November 10
Lynn Hunsaker added a blog post
Curiosity is the key to great listening skills that improve customer experience. When you're truly curious about your customer's opinions, expectations and requests, you'll find the customer to be more pleasant, interesting and fulfilling to you a...
October 22
Join my Customer Experience Change Management webcast Monday 10/5, 9:15a PDT, http://snurl.com/euw6k
October 2
Lynn Hunsaker added a blog post
If value is defined as benefits versus costs, what's your company's customer experience value ratio? Superior value is the objective of customers and marketers alike. And since customers hold the purse strings, marketers are compelled to view valu...
October 2

Profile Information

Company
ClearAction
Job Title:
Customer Experience Strategist / Consultant
About Your Passion for Customers:
Specialist in helping organizations improve customer-centric culture, customer data ROI, and cross-organizational engagement to deliver brand promises. Rich hybrid skills and executive experience in marketing & market research, process improvement & quality, organizational development & change management, and leadership & teaching.

Managed customer experience programs for more than half of career; executive roles include Head of Corporate Quality, Director of Marketing & Business Development, Manager of Voice of the Customer, Manager of Customer Services, Manager of Strategic Information, and Market Research Manager. Worked with Accountants Inc, Adecco, Anritsu, Applied Materials, Cadence, Deltek, FormFactor, Hospira, Merck, MicroWarehouse, Sonoco, SunPower, and many other companies.
Website:
http://www.clearaction.biz
Affiliation 1 (professional association etc.)
American Marketing Association
Affiliation 2
Customer Think, Contact Center Performance Forum, Bay Area Association for Psychological Type

Customer Experience Improvement Resources

ClearAction means unique vision and rapid results.
CEM Executive Mentoring: Clearly see what's needed to take immediate action.
Customer Experience Enablers: Clear the way for organization-wide action.

eHandbooks by ClearAction
Customer Experience Innovation     Improve Customer Experience     KPI
"This ebook should be saved on every marketer's desktop!"
- John Todor, author of Addicted Customers & Winning Mindshare

"Provides a palette of practical, scalable approaches to effectively address each component of the customer experience -- and gives the corporate marketer with exactly what s/he needs; the latest statistics making the case for the ROI of an improved customer experience and a "plug and play" tool kit for tackling the issues that are most relevant to their organization."
- Donnell Wright, Vice President of Service Excellence, Washington Mutual

Lynn Hunsaker's Blog

Lynn Hunsaker

Customer Satisfaction Bonus Traps

Why do sales and service representatives feel compelled to tell customers how to answer a survey? Does the company want to know what the customers really think, or is the company trying to build positive publicity by claiming superior ratings?

The answer to the second question exposes the company's cultu… Continue

Posted on November 17, 2009 at 6:23am —

Lynn Hunsaker

The Art of Listening: A Key to Customer-Centricity

Customer ListeningCuriosity is the key to great listening skills that improve customer experience. When you're truly curious about your customer's opinions, expectations and requests, you'll find the customer to be more pleasant, interesting and fulfilling to you as well.… Continue

Posted on October 22, 2009 at 11:00am —

Lynn Hunsaker

What's Your Customer Experience Value Quotient?

If value is defined as benefits versus costs, what's your company's customer experience value ratio? Superior value is the objective of customers and marketers alike. And since customers hold the purse strings, marketers are compelled to view value as customers do. In the customer experience value ratio… Continue

Posted on October 2, 2009 at 11:45am —

Lynn Hunsaker

Customer-Focused Culture by Living With Your Customers: A Lesson From Amazon

Customer Experience ManagementYou never know someone so well as when they live with you! What better way to transform your culture to truly customer-centric ways of thinking and doing, than to invite your customer to attend all your discussions? This has long been a practice at Amazon, since founder… Continue

Posted on September 1, 2009 at 6:23am — 3 Comments

Lynn Hunsaker

Customer Experience Innovation Involves Everyone

Every person in an organization is needed for customer experience innovation. That’s because customer expectations and competitive offerings are always on the rise. Your processes, policies, skills, and motivations have a lot to do with keeping customers coming back — and even more to do with customers deciding not to come back.

Think of your own situation as a customer — whenever you’ve decided not to go back to a certain product or service or place, it was usually because you were turned off… Continue

Posted on July 10, 2009 at 6:30pm —

Comment Wall (4 comments)

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At 10:40am on May 8, 2009, Lynn Hunsaker said…
Customer Experience Resources - mark your faves & tweet!
- twibes.com/groups/customer-experience
- twitter.com/clearaction
- facebook.com/dj/customerexperience
- customer.ology.com
- clearaction.biz/blog
- brighttalk.com/channels/2107/view
- blogtalkradio.com/customerexperience
- slideshare.net/clearaction
- clearaction.podomatic.com
At 3:55pm on March 26, 2009, Lynn Hunsaker said…
Employee Engagement -- Customer Engagement -- Customer Data = new layout of my website: Customer Experience (www.ClearAction.biz)
At 6:41pm on September 25, 2008, Lynn Hunsaker said…
I just published my 1st ebook: Metrics You Can Manage For Success (www.clearaction.biz/metrics-incentives.html) and launched my podcast training series: Customer Relationship Skill-Building (www.clearaction.biz/podcast.html). Free sample ebook and sample podcast!
At 2:30pm on July 28, 2008, Lucie Newcomb said…
Thanks, Lynn. It's a pleasure to be your Friend in Customer championing!
 
 

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