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Lack of cooperation across organizations is a momentum inhibitor for customer experience management (CEM). Among best-in-class CEM practitioners, top cha… Continue

Every economy has it's triumphs and failures; this economy is no exception. I've met with quite a few people representing a wide variety of industries over the past several months -- a few interesting themes have emerged. A handful of companies who have managed their businesses conservatively during the boom… Continue

In a recent discussion on LinkedIn, Shaun Mooney said he thought the first step in Customer Loyalty is the product.

I think that the more appropriate statement is that the first step in the “transaction” is the product, and the first step to loyalty is the emotional connection created through the customer experience. Customers have a hierarchy of needs that extends from the core offer (ie. the basic product, or simplest service) to the emotional connection. The Model T was the core offer way ba… Continue

Customers automatically use 50 or more metrics for any customer experience, according to author Anthony Ulwick, in his book "What Customers Want". We may be re-inventing the wheel as we strive to come up with customer metrics that spell success. Looking at things from the customer viewpoint we've got to admit that customers really do know what outcomes they want.

"It's easy to portray customers as emotional, illogical indiv… Continue